LOVE YOURSELF FIRST.
LOVE
YOURSELF
FIRST.
FEB 14 · ONE DAY ONLY
LIVE NOW

For the ones who poured love into everyone else and forgot to save any.

This isn't anti-Valentine's.
This is the one you never got.

DROPS IN
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DAYS
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HRS
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MIN
:
00
SEC
1 / 2
THIS DROP IS DEAD.
was a one-day drop. Gone forever.
See what's still alive →
◎ AUGMENTED REALITY HIDDEN IN THIS DESIGN Tap to learn more ▾
Every piece has a QR code woven into the left sleeve — right at the wrist. Scan it. Point your camera at the design.
A hidden message reveals itself through AR — visible only through your screen. A new affirmation with every scan.
The surface says one thing. The truth underneath says another. That's the whole point.
✓ WE'LL LET YOU KNOW WHEN IT DROPS
SHOP THE DROP →
Hoodies
Hoodies
Crews
Crews
Tees & Tanks
Tees & Tanks
Hats
Hats
Blankets
Blankets
Bottoms
Bottoms
Am I Okay?
Am I Okay?
ADHD
ADHD
Be a Good Person
Be a Good Person
Overstimulated
Overstimulated
Disassociated
Disassociated
How are you?
How are you?
I Don't Care
I Don't Care
Caffeine & Coping
Caffeine & Coping
Hanging in There
Hanging in There
Offline
Offline
hidden messages revealed through augmented reality EVERY PIECE HOLDS A SECRET SEE HOW IT WORKS →
Product before reveal
Product after reveal

TRENDING

Shop Now
BO-Hoodies-Uninspired
BO-Hoodies-Uninspired
HOW ARE YOU? // Heavy Hoodie // BO $90.00
HOW ARE YOU? // Heavy Hoodie // BO
HOW ARE YOU? // Heavy Hoodie // WC
AUGMENTED REALITY

HOW ARE YOU? // Heavy Hoodie // BO

For the ones who refuse to fake the script

$90.00
haninginthere_BC.png
WC-Hoodies-Uninspired
HANGING IN THERE // Heavy Hoodie // WC $90.00
HANGING IN THERE // Heavy Hoodie // WC
HANGING IN THERE // Heavy Hoodie // BC
AUGMENTED REALITY

HANGING IN THERE // Heavy Hoodie // WC

Because ‘hanging in there’ really means look closer.

$90.00
BC-Beanies-Uninspired
BC-Beanies-Uninspired
AM I OKAY? // Cuff Beanie // BC $40.00
AM I OKAY? // Cuff Beanie // BC
AM I OKAY? // Cuff Beanie // KC
AUGMENTED REALITY

AM I OKAY? // Cuff Beanie // BC

For the ones who refuse to fake ‘fine'

$40.00
Lifestyle_disassociated_353db449-0be5-4cf5-9825-5c31b7ea46e8.png
uninspiredcover.jpg
DISASSOCIATED // Heavy Hoodie // SIL $90.00
DISASSOCIATED // Heavy Hoodie // SIL - color variant: Black
AUGMENTED REALITY

DISASSOCIATED // Heavy Hoodie // SIL

For the ones who perfected checking out

$90.00
KO-T-Shirts-Uninspired
KO-T-Shirts-Uninspired
ADHD // Standard Tee // KO $45.00
ADHD // Standard Tee // KO
ADHD // Standard Tee // BC
ADHD // Standard Tee // WC
AUGMENTED REALITY

ADHD // Standard Tee // KO

For those who chase every spark

$45.00
WO-Hoodies-Uninspired
WO-Hoodies-Uninspired
DISASSOCIATED // Heavy Hoodie // WO $90.00
DISASSOCIATED // Heavy Hoodie // WO
DISASSOCIATED // Heavy Hoodie // BC
AUGMENTED REALITY

DISASSOCIATED // Heavy Hoodie // WO

For the ones who perfected checking out

$90.00
Person wearing black hoodie and pants with 'UNINSPIRED' branding, lying on a bed with patterned bedding.
WC-Blankets-Uninspired
IDC // Sherpa Fleece Blanket // WC $65.00
IDC // Sherpa Fleece Blanket // WC
IDC // Sherpa Fleece Blanket // BC
AUGMENTED REALITY

IDC // Sherpa Fleece Blanket // WC

For the ones who stopped pretending to care

$65.00
BC-Caps-Uninspired
BC-Caps-Uninspired
FIRST TIME ON EARTH // Static Nylon Cap // BC $45.00
FIRST TIME ON EARTH // Static Nylon Cap // BC
FIRST TIME ON EARTH // Static Nylon Cap // WC
AUGMENTED REALITY

FIRST TIME ON EARTH // Static Nylon Cap // BC

Because none of us get a manual

$45.00
joggersall.png
BO-Pants-Uninspired
STANDARD ISSUE // Unisex Everyday Jogger // BO $70.00
STANDARD ISSUE // Unisex Everyday Jogger // BO
STANDARD ISSUE // Unisex Everyday Jogger // WC

STANDARD ISSUE // Unisex Everyday Jogger // BO

Designed for those who demand both warmth and style.

$70.00
am_i_okay_black_crew.png
BO-Crewnecks-Uninspired
AM I OKAY? // Crew // BO $80.00
AM I OKAY? // Crew // BO
AM I OKAY? // Crew // KC
AM I OKAY? // Crew // WC
AUGMENTED REALITY

AM I OKAY? // Crew // BO

For the ones who refuse to fake ‘fine'

$80.00
BG-Crewnecks-Uninspired
BG-Crewnecks-Uninspired
BE A GOOD PERSON // Crew // BG $80.00
BE A GOOD PERSON // Crew // BG
BE A GOOD PERSON // Crew // KC
BE A GOOD PERSON // Crew // WC
AUGMENTED REALITY

BE A GOOD PERSON // Crew // BG

For the ones who try, not the ones who preach.

$80.00
KO-Crewnecks-Uninspired
KO-Crewnecks-Uninspired
IN MY HEAD // Crew // KO $80.00
IN MY HEAD // Crew // KO
IN MY HEAD // Crew // BC
IN MY HEAD // Crew // WB
AUGMENTED REALITY

IN MY HEAD // Crew // KO

For those who think too much

$80.00
WK-T-Shirts-Uninspired
WK-T-Shirts-Uninspired
NUERODIVERGENT // Standard Tee // WK $45.00
NUERODIVERGENT // Standard Tee // WK
NUERODIVERGENT // Standard Tee // BC
NUERODIVERGENT // Standard Tee // KC
AUGMENTED REALITY

NUERODIVERGENT // Standard Tee // WK

For those who thrive outside the lines

$45.00
WG-Crop Tees-Uninspired
WG-Crop Tees-Uninspired
OVERSTIMULATED // Crop Tee // WG $45.00
OVERSTIMULATED // Crop Tee // WG
OVERSTIMULATED // Crop Tee // BG
AUGMENTED REALITY

OVERSTIMULATED // Crop Tee // WG

For those who can’t turn the volume down

$45.00
BC-Crop Tees-Uninspired
BC-Crop Tees-Uninspired
RLGY // Crop Tee // BC $45.00
RLGY // Crop Tee // BC
RLGY // Crop Tee // WC
AUGMENTED REALITY

RLGY // Crop Tee // BC

Because unfiltered always fits

$45.00
bomber3.png
bomber.png
STANDARD ISSUE // Bomber Jacket // BO $80.00
STANDARD ISSUE // Bomber Jacket // BO

STANDARD ISSUE // Bomber Jacket // BO

Designed for those who demand both warmth and style.

$80.00
WC-Crop Crews-Uninspired
WC-Crop Crews-Uninspired
OVERSTIMULATED // Crop Crew // WC $60.00
OVERSTIMULATED // Crop Crew // WC
OVERSTIMULATED // Crop Crew // BG
AUGMENTED REALITY

OVERSTIMULATED // Crop Crew // WC

For those who can’t turn the volume down

$60.00
BC-Crop Tees-Uninspired
BC-Crop Tees-Uninspired
DISASSOCIATED // Crop Tee // BC $45.00
DISASSOCIATED // Crop Tee // BC
DISASSOCIATED // Crop Tee // WC
AUGMENTED REALITY

DISASSOCIATED // Crop Tee // BC

For the ones who perfected checking out

$45.00
Shop Now

EVERY DESIGN STARTED AS A CONFESSION

THREADS FROM THE WALL

Real stories. Now wearable. Yours could be next.

Add Your Thread
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AR = AUGMENTED REALITY

CODED FOR THOSE WHO LOOK DEEPER

Every design hides something. Scan to reveal daily affirmations, connect with others who get it.

EXPLORE COLLECTIONS
UNSPOKEN
DROP 01

UNSPOKEN

For the feelings you shove down and want outloud. What you wish people knew, and REALLY understood.

am i okay • be a good person • adhd • overstimulated • disassociated • i dont care • in my head • neurodivergent • offline • work in progress • am i okay • be a good person • adhd • overstimulated • disassociated • i dont care • in my head • neurodivergent • offline • work in progress •
SHOP UNSPOKEN
Annoying pleasantries
Drop 02

Annoying pleasantries

Polite words, empty meaning — the kind of phrases everyone repeats because silence would feel too real.

hanging in there • how are you • it's fine • living the dream • hanging in there • how are you • it's fine • living the dream •
SHOP COLLECTION
UNBROKEN
Drop 03

UNBROKEN

Built from the moments that should’ve broken you — and somehow didn’t.

caffeine & coping • first time on earth • no finish line • not a statistic • real looks good on you • this isn't the end • caffeine & coping • first time on earth • no finish line • not a statistic • real looks good on you • this isn't the end •
SHOP COLLECTION
what is AR apparel
SAVED: 0
AM I OKAY?

AM I OKAY?

am i okay? crop tee • jogger • am i okay? hat

DISASSOCIATED // Full Outfit

DISASSOCIATED // FULL OUTFIT

disassociated crop tee • joggers • be a good person beanie

HANGING IN THERE // HOODIE + JOGGER

HANGING IN THERE // HOODIE + JOGGER

hanging in there hoodie • jogger

BE A GOOD PERSON // Uniform

BE A GOOD PERSON // UNIFORM

be a good person crew • jogger • be a good person beanie

SKIP ←
→ SAVE
SKIP
SAVE

YOUR SAVED LOOKS

tap to shop each collection →

SHOP ALL
MISSION
MISSION

TRAUMA INTO ART. PAIN INTO PURPOSE. HEALING THROUGH DESIGN.

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Founder-led and owned

support small business

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Made to order in the USA

less waste, made for you

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Augmented Reality Apparel

for those who look deeper